Capelli Sport is a global sportswear and footwear brand founded in 2011 and headquartered in New York City. With a strong focus on team sports, especially soccer, the brand offers high-performance apparel, footwear, and accessories designed for athletes of all levels. Operating across the Americas, Europe, the Middle East, and Africa, Capelli Sport blends functionality, innovation, and style to deliver gear that meets the demands of the modern game.
- Client
- Capelli Sport
- Industry
- Sportswear and footwear
- Duration
- 2 Months
The Project
Capelli Sports needed a transition from WordPress to Shopify.
With the growing customer base and product category, the brand found their current platform incapable of flexibility to let the brand scale. Their store’s design also needed a revamp - to align with the growing capabilities, vision, and resonate with the audience.
(The Challenge)
What stood in the way.
But the migration process wasn’t as smooth, due to following underlying challenges:
A large & scattered Customer Data
No scope of Downtime
Revamping the entire store’s look and feel
Maintaining SEO rankings
(What we did)
The Solution
We knew a fast-moving brand like Capelli Sport needed a platform as dynamic and scalable as they are. Shopify was the obvious choice, and there was no better team to make that transition seamless than ITGeeks, a Shopify Platinum Partner.
(01)
Seamless, No-Downtime Migration
We executed the entire transition to Shopify without disrupting the live experience for their users. Operations continued without a hitch.
(02)
Unified Global Experience
We centralized their scattered customer data and optimized the store to serve a global audience efficiently. Region-specific customizations were implemented where needed.
(03)
Modern, Performance-Driven Design
Our team revamped the store’s UI and UX to align with Capelli Sport’s brand energy. The new design is modern, bold, and built to convert.
(04)
SEO Preservation Strategy
Every URL, tag, and meta detail was mapped, redirected, and re-optimized to preserve their SEO equity and ensure search visibility remained strong post-migration.
(05)
App Integrations For Seamless Functionality
We integrated every app Capelli Sport needed, from inventory and marketing to checkout and analytics, to ensure smooth operations and a seamless customer experience.
(Why Shopify?)
Because growth needs a platform that grows with you.
Capelli Sport needed more than just a website. They needed a powerful E-commerce engine. Shopify offered exactly that, and more:
- S/001
Built For Conversion
Tools, analytics, and integrations designed to increase engagement and drive sales.
- S/002
App Ecosystem
From marketing to logistics, thousands of plug-and-play apps to simplify operations.
- S/003
Design Freedom
Complete creative control with themes and customizations to make the brand stand out.
- S/004
Global Capabilities
Multi-currency, multi-language, and region-specific features that support global expansion.
- S/005
Speed & Security
A fully hosted, lightning-fast, and secure platform that keeps both brand and customers safe.
- S/006
Scalability Without Limits
From 100 products to 10,000, Shopify scales as you grow, no performance compromises.
Our Process
- 01
Discovery
We began by understanding Capelli Sport not just as a brand, but as a global movement in sportswear.
- 01Project UnderstandingWe studied their expanding product range, international reach, and high-performance positioning to uncover exactly what the Shopify migration needed to achieve.
- 02SWOT AnalysisWe mapped out strengths like brand authority and global partnerships, and addressed challenges like fragmented systems and limited platform flexibility.
- 03Competitor AnalysisFrom global sportswear giants to niche performance brands, we reviewed the competitive landscape to ensure Capelli Sport’s new store would not just match but exceed industry benchmarks.
- 02
Planning
With clarity came structure.
- 01Website & Risk AuditWe audited their WordPress site to assess SEO risks, platform limitations, and data complexity, especially with no room for downtime.
- 02Timelines & BudgetingWe aligned expectations across their internal teams and set clear deliverables for a smooth transition.
- 03Dedicated ResourcesA handpicked team of migration experts, UI/UX designers, and Shopify Plus developers was assigned, complete with a direct line of communication for their team.
- 03
Data Gathering
Precision was the key.
- 01URL & Schema MappingEvery URL and schema was tracked to ensure continuity in search engine performance post-migration.
- 02Content CollectionWe gathered detailed product data, images, metadata, and more to prepare for a seamless transfer to Shopify.
- 03Keyword AlignmentWith global visibility in mind, we preserved and enhanced the keywords that mattered most to Capelli’s reach.
- 04
Design
We gave the Capelli Sport experience a modern, global-ready face.
- 01WireframingWe began with detailed wireframes focused on intuitive navigation and clean product displays tailored for both athletes and sports fans.
- 02Theme Selection & CustomizationA bold, functional theme was customized to reflect the brand’s energy and scale across regions.
- 03Mobile OptimizationWe ensured the new storefront was fast, frictionless, and stunning across all devices.
- 05
Development
We built their digital locker room with precision.
- 01Migration ExecutionProducts, customers, orders, and metadata were migrated with proper SEO and URL preservation.
- 02Store SetupWe configured everything, from global tax settings to shipping rules, to support their diverse markets.
- 03Third-Party & App IntegrationsFrom checkout apps to inventory tools and CRM systems, we integrated every application Capelli needed to keep operations running smoothly and customers satisfied.
- 06
Testing
Before launch, we made sure every click was delivered.
- 01SEO & UX ChecksAll meta tags, redirects, and search features were tested alongside the user journey, from homepage to checkout.
- 02Cross-Browser TestingWe reviewed performance on all major browsers and devices to ensure a consistent experience worldwide.
- 03Staging ReviewCapelli’s team explored the final site in staging, allowing for hands-on feedback and refinements.
- 07
Launch
Zero friction. Just performance.
- 01Final Pre-Launch ChecksOur QA, SEO, and dev teams conducted thorough reviews to ensure everything, from page speed to product visibility, was on point.
- 02Go LiveThe switch to Shopify was executed without downtime, ensuring continuity for their global audience.
- 03Performance MonitoringPost-launch, we closely monitored the store’s performance and handled any technical adjustments in real-time.
- 08
Post Launch
Growth doesn’t stop at go-live.
- 01Ongoing SEOWe fine-tuned URLs, indexing strategies, and keyword placements to strengthen their global search footprint.
- 02Team EnablementCapelli Sport’s internal teams were trained on store operations to manage updates and everyday tasks with ease.
- 03Marketing StrategiesOur marketing team recommended conversion-driven tactics tailored to Capelli’s global consumer behavior and seasonal sales cycles.
The Results: By The Numbers
99.9%Uptime During Migration
- 38%Increase in Site Speed
- 24%Boost in Conversion
- 100%Global Store
- 95%SEO Retention Post-Migration
- 10+App Integrations
Project Timeline
2 Months
Design & set up a Shopify store for Capelli Sports
Technologies Used
- Shopify REST API
- HTML, CSS, JavaScript, jQuery
- Shopify Theme Liquid
- Adobe Photoshop & Illustrator
The Team Behind The Success
- Senior Developer
- Mid-Level Full Stack Developers
- Designers
- Migration Experts
- Team Lead & Project Manager
Ready To ScaleYour Store?
Migrate to Shopify with zero risk and maximum growth.
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