Nani Swimwear is a women-owned brand committed to designing stylish, active, and sustainable swimwear. Inspired by the Hawaiian word "Nani" (meaning "beautiful"), the brand empowers women with confidence, inclusivity, and performance-driven swimwear.
- Client
- Nani Swimwear
- Industry
- Swimwear: women-owned, sustainable
- Duration
- 2 Months
The Problem
Despite having a strong brand identity, Nani Swimwear’s online store wasn’t delivering the experience their customers expected. The outdated design, cluttered navigation, and slow performance led to lower conversions and higher bounce rates.
(The Challenge)
What stood in the way.
These were the issues holding Nani Swimwear’s store back. Each one shaped how we rebuilt it, from the first wireframe to launch.
Uninspiring Website Design
The store didn’t reflect Nani Swimwear’s bold, adventurous identity, leading to low user engagement.
Complicated Product Listings
Each color and size was listed separately, overwhelming shoppers and making product discovery difficult.
Heavy Third-Party App Dependency
Apps like HelpLab FAQ and Pagefly slowed down the site and increased maintenance complexity.
Low Conversion Rates
Unclear navigation and missing intuitive features created friction in the buying process.
Poor Mobile Usability
Excess white space and usability issues led to a frustrating mobile shopping experience.
(The ITGeeks Edge)
Our Solution
We rebuilt Nani Swimwear’s store around its brand, its products and its shoppers, with every change aimed at a faster, cleaner path from first look to checkout.
(01)
Brand-Aligned Custom Design
We reimagined the storefront with a vibrant, high-converting design that truly represents Nani Swimwear.
(02)
Streamlined Product Variants
Used Shopify Plus tag-based collections to consolidate colors and sizes into single product listings.
(03)
App Minimization For Faster Performance
Eliminated unnecessary third-party apps, replacing them with optimized native Shopify Plus functionalities.
(04)
Conversion Rate Optimization
Enhanced navigation, improved product page layouts, and added personalized recommendations.
(05)
Seamless Mobile Experience
Redesigned mobile layouts to eliminate excess white space and improve usability.
(06)
Shop the Look & Wishlists
Added "Shop the Look" and wishlist features so shoppers can buy complete outfits and save their favourites for later.
(Why Shopify?)
Because growth needs a platform that grows with you.
Nani Swimwear needed more than just a website. They needed a powerful E-commerce engine. Shopify offered exactly that, and more:
- S/001
Built For Conversion
Tools, analytics, and integrations designed to increase engagement and drive sales.
- S/002
App Ecosystem
From marketing to logistics, thousands of plug-and-play apps to simplify operations.
- S/003
Design Freedom
Complete creative control with themes and customizations to make the brand stand out.
- S/004
Global Capabilities
Multi-currency, multi-language, and region-specific features that support global expansion.
- S/005
Speed & Security
A fully hosted, lightning-fast, and secure platform that keeps both brand and customers safe.
- S/006
Scalability Without Limits
From 100 products to 10,000, Shopify scales as you grow, no performance compromises.
Our Process
- 01
Brand Voice Framework Design
We knew Nani Swimwear’s biggest concern was to have their website speak their brand’s language and for that - we created a wireframe that matches their brand elements and conveys “nani’s” meaning - “beautiful”.
- 02
Design & Development
Crafted a high-performance Shopify Plus store with a sleek, modern UI. As per client’s requirement and continuous inputs - we created what we call a seamless blend of aesthetics, functionality, and brand identity.
- 03
User Experience Refinement
Introduced features like "Shop the Look" and wishlists to boost engagement. Shoppers can now see complete looks styled together and save their favourites for later, which keeps them browsing longer and brings them back to buy.
- 04
Performance Optimization
Reduced load times and ensured smooth mobile navigation. We trimmed heavy scripts, optimised images and cleaned up the theme code, so pages open quickly and the store feels effortless on every phone and tablet.
- 05
Launch & Growth Tracking
Launched the new store without disruption and set up tracking for sales, traffic and conversions from day one. After go-live we kept watching the numbers and fine-tuned the experience as real shopper data came in.
What changed.
83%Sales Growth: increase in overall sales- 33%Increased Sessions: boost in website traffic
- 47%Improved Conversions: increase in conversion rates
- 16%Lower Bounce Rates: decrease in visitors leaving after one page
- 54.56%Customer Engagement: growth in new and returning customers
Project Timeline
2 Months
Revamping the website for Nani Swimwear
Technologies Used
- Shopify REST API
- HTML, CSS, JavaScript, jQuery
- Shopify Theme Liquid
- Adobe Photoshop & Illustrator
The Team Behind The Success
- Full Stack Developers
- UI UX designers
- Migration Experts
- Team Lead & Project Manager
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