Golfballs.net is one of the leading suppliers of recycled and reclaimed golf balls in the U.S., known for offering an extensive selection across all major brands and quality grades. With over 35 years of experience, they serve both individual golfers and wholesale buyers, combining unbeatable value with a strong focus on product quality and customer service. From Mint-grade balls to hit-aways and hard-to-find favorites, Golfballs.net makes the game more affordable without compromising on performance.
- Client
- Golfballs
- Industry
- Recycled and reclaimed golf balls
- Duration
- 2 Months
The Project
Golfballs was a company with full potential to dominate the market - but the existing competition and lack of Digital Marketing Strategic guidance they were lacking behind.
(The Challenge)
What stood in the way.
This resulted in:
Poor ROAS And Inefficient Ad Spend
The client’s in-house Meta and Google Ads campaigns delivered underwhelming results, with high customer acquisition costs and minimal return on ad spend.
Low Organic Visibility
Despite offering sustainable and affordable golf balls, the brand lacked search engine visibility due to poor keyword targeting and minimal content presence.
Crowded Market Presence
Competing against well-established golf brands made it difficult for the client to stand out or communicate their value proposition effectively.
Disconnected User Journey
Fragmented ad creatives and generic messaging led to low engagement and conversions across marketing funnels.
Lack Of Strategic Direction
The absence of a data-backed marketing approach meant missed opportunities to optimize performance across paid and organic channels.
(What we did)
The Solution
The Golf Balls team gave us clear insights into their pain points, product offerings, and performance expectations, making one thing obvious: this wasn’t a project for a one-size-fits-all strategy. While the initial scope revolved around PPC, our comprehensive audit revealed the SEO Gaps too. As a Google Partner, we recognized the need to take a full-funnel approach, aligning paid advertising, organic search strategy, and conversion optimization.
(01)
Full-Funnel Paid Marketing Overhaul
We rebuilt their Google and Meta Ads strategy from the ground up, switching to smarter bidding models, refining targeting, and improving ad creatives to boost ROAS and reduce cost per conversion.
(02)
Advanced Retargeting & Lookalike Campaigns
Custom and lookalike audiences were created using pixel data and past user behaviors. We re-engaged high-intent users and scaled successful campaigns with budget reallocations and audience expansion.
(03)
SEO-Focused Content & Optimization
Beyond ads, we identified untapped SEO potential. We launched a full-scale SEO plan, including technical fixes, content creation, and keyword mapping around key terms like “recycled golf balls” and “used golf balls.”
(04)
Performance Max Campaign Launch
We activated Google’s Performance Max campaigns to tap into cross-platform inventory and expand audience reach. Each asset group was strategically crafted for product discovery and conversions.
(05)
Data-Driven, Scalable Strategy
From daily ROAS tracking to weekly budget optimization, every move was backed by data. The result? A highly agile and scalable system that continuously improves performance.
(The ITGeeks Edge)
Digital Growth demands more than just knowledge, it demands expertise.
In-House Shopify Expertise
Beyond marketing, our in-house Shopify developers resolved critical store performance and UX issues, ensuring the website could support increased traffic and conversions.
Certified Google Partner
As a Google Partner, we applied advanced ad strategies, leveraged insider tools, and maintained direct access to platform support, ensuring every ad dollar was maximized.
E-Commerce-First Marketing Team
We specialize in eCommerce, not generic digital marketing. Every campaign was crafted with buying behavior, conversion triggers, and product journeys in mind.
Best-In-Class Tools & Insights
From keyword research to behavioral analytics, we used leading platforms like Meta Pixel, GA4, SEMrush, and Performance Max to drive data-backed decisions at every step.
Our Process
- 01
Brand & Performance Audit
- 01Marketing Funnel BreakdownMapped the entire customer journey across Meta and Google to identify friction points and missed opportunities.
- 02SEO Health CheckAudited site structure, technical SEO, and keyword visibility to uncover ranking issues.
- 03Store Experience ReviewEvaluated on-site UX and performance to ensure it could support increased traffic and conversions.
- 02
Goal Setting & Strategy Alignment
- 01Defining Success MetricsEstablished KPIs such as ROAS, cost per conversion, and organic traffic growth.
- 02Cross-Channel PlanningCreated a unified roadmap covering PPC, Meta Ads, and SEO initiatives.
- 03Timeline & Milestone PlanningMapped key activities with deadlines, allowing us to track execution across teams.
- 03
Paid Ads Revamp
- 01Smarter Bidding ModelOur team shifted the existing manual CPC to automated strategies like Target ROAS and Maximize Conversions.
- 02Ad Extension SetupAdded sitelinks, callouts, and structured snippets to improve visibility and click-through rates.
- 03Identified Gaps And Improved Keyword TargetingFocused on high-intent keywords to reduce wasted spend and improve conversion quality.
- 04
Audience Segmentation & Retargeting
- 01Custom Audience CreationBuilt segmented audiences based on website actions like view, cart, and purchase behavior.
- 02Lookalike Audience ExpansionScaled reach using lookalike audiences modeled on high-value customers.
- 03Engagement-Based RetargetingDesigned campaigns that re-engaged users with dynamic product ads and tailored messaging.
- 05
SEO Foundation & Optimization
- 01Technical FixesResolved indexing, meta tag, and mobile performance issues highlighted during the audit.
- 02Keyword Strategy MappingPrioritized keywords such as "used golf balls" and "recycled golf balls" to align with product focus.
- 03On-Page OptimizationRewrote meta titles, descriptions, and content for product and collection pages to improve rankings.
- 06
Content Creation & Link Building
- 01Educational Blog StrategyDeveloped content around sustainability, golf ball types, and product comparisons to drive organic traffic.
- 02Backlink Outreach CampaignsSecured contextual links from golf blogs, forums, and eco-conscious publications.
- 03Content Calendar PlanningScheduled regular blog posts to maintain keyword momentum and support long-term SEO.
- 07
Testing & Scaling
- 01Creative A/B TestingTested ad creatives, formats, and CTAs to identify high-performing variations.
- 02Budget ReallocationPaused underperformers and doubled down on campaigns showing the best ROAS.
- 03Campaign ScalingGradually increased budgets and audience sizes without compromising efficiency.
- 08
Reporting & Optimization
- 01Weekly Performance ReportsShared results with insights on campaign impact, ROI, and key learnings.
- 02Data-Driven AdjustmentsRefined targeting, bidding, and content based on real-time performance metrics.
- 03Continuous SEO TuningMonitored keyword positions and updated content to adapt to ranking shifts.
The Results - Our Impact In Numbers
5×+ROAS on Google Ads in 3 months
- $40K+in Conversion Value from $8K Ad Spend
- 12×ROAS on Meta Ads in 2 months
- 5.30%CTR with High-Intent Retargeting
- 134%Increase in Organic Sales
- 20%Growth in Keyword Rankings & 27% More Backlinks
Project Timeline
2 Months
Design & set up a Shopify store for Golf Balls
Tech Stack
- Google Ads
- Meta Ads Manager
- Google Analytics and Tag Manager
- Google Search Console
- Ahrefs
- Shopify Plus
The Team Behind The Success
- Senior Developer
- Mid-Level Full Stack Developers
- Designers
- Migration Experts
- Team Lead & Project Manager
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